Free From, and the Ingredient That Was Never in There
A label announcing the absence of something implies its presence was a live question. Much of the time the entire product category…
Wellness Marketing
How the claims are written to stay just inside what regulators allow.
20 articles · updated August 11, 2026 · page 2 of 2
The Countdown Timer That Resets When You Reload
Urgency is the most reliable way to stop someone comparing prices or asking a question. The techniques are standard, cheap to…
Why the Same Product Claims Different Things in Different Countries
A supplement sold identically in three markets may carry three sets of claims, and none of them describes a different formula. The…
The Symptom Quiz Everybody Fails
Tired, bloated, irritable, poor sleep, brain fog: a list broad enough that almost nobody scores zero. Failing the quiz is the…
Lab Coats, Molecules and the Design Language of Proof
Packaging can look like evidence without containing any, and the visual vocabulary is remarkably consistent across the category. It…
As Seen In, and What That Logo Actually Cost
A row of media logos looks like a row of endorsements and is usually a row of mentions. Some of them were purchased outright…
The Money-Back Guarantee and the Window That Outlasts It
A generous refund period is offered as confidence in the product, and it functions as something closer to an actuarial calculation.…
Patented, Trademarked, and What Each One Certifies
A patent number on a supplement box looks like an official verdict on the product. A patent certifies novelty and a trademark…