What a Surrogate Endpoint Is and Why It Flatters a Product
Most nutrition and supplement research measures a marker rather than an outcome. Sometimes the marker tracks the thing you care…
Sample sizes, funding, preprints and how to read a study cited at you.
21 articles · updated August 11, 2026 · page 1 of 2

Shown to kill cancer cells in the laboratory is the most reliably misleading sentence in wellness writing. Bleach does that too, at concentrations nobody could survive.
Most nutrition and supplement research measures a marker rather than an outcome. Sometimes the marker tracks the thing you care…
People try a remedy when they feel worst, and things that are unusually bad tend to get less bad. That statistical fact has…
The phrase sounds like an endorsement and is closer to a technical footnote. It concerns whether an effect exists, not whether it…
Small studies are the backbone of supplement marketing and the weakest form of trial evidence. They are not worthless, and they are…
Peer reviewed is treated as a stamp of truth and preprint as a warning label. Both descriptions overstate what the process actually…
A fifty per cent increase sounds alarming and can describe a change almost nobody would act on. The two ways of reporting the same…
Placebo is invoked to explain everything that alternative medicine does and to defend it at the same time. What it actually moves…
A compound that extended life in mice is a reason to keep researching and not a reason to buy anything. The dose alone usually…
The published literature is not a random sample of the research that was conducted. Studies finding nothing are systematically…
Nutrition headlines reverse themselves so often that people have stopped listening. The reason is not incompetence but a set of…
Somebody has sent you a link and a confident summary. Ten minutes with the paper itself will usually tell you whether the summary…