Testimonials Are Selected, Not Collected
Every quotation on a sales page passed through at least three filters before you saw it. The people it filtered out are the ones…
Wellness Marketing
How the claims are written to stay just inside what regulators allow.
20 articles · updated August 11, 2026 · page 1 of 2
The Asterisk at the Bottom of the Wellness Page
The small print contradicts the large print, and both are on the same page deliberately. That contradiction is the legal architecture of the whole industry.
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